In the United States, Nissan’s tagline has been “Innovation That Excites” since 2012. The phrase “Innovation During All” was used in the United States for the two years prior to 2012.

Nissan formerly used the phrases “Enjoy the Ride” and “Shift Expectations” in the United States before switching to “innovation for all.” Nissan is an international firm, and as a result, it releases vehicles in many nations with various slogans and themes. There are several regional catchphrases targeted at each specific market, while there is considerable overlap. For instance, the tagline “Innovation That Excites” originated in Europe and has since been adopted by the American marketing strategy.